Just Jam Original 100ml Shortfill

Just Jam Original 100ml Shortfill brings the sweet, sticky taste of proper British jam to your sub-ohm tank. Each bottle holds 100ml of nicotine-free e-liquid in a 120ml bottle, leaving room for two 10ml nic shots if you want to add nicotine. It is made in the UK by Just Jam, one of the longest-running dessert e-liquid brands, and comes in 10 flavours, from classic strawberry jam to apricot crumble and raspberry doughnut. It is a high-VG blend for thick vapour and smooth flavour in sub-ohm and direct-to-lung (DTL) kits. Need a kit to go with it? See the Geek Vape Obelisk 120.

Key features and benefits

• 100ml shortfill: Far more e-liquid per bottle than 10ml bottles, and much better value.
• Room for two nic shots: Add two 10ml shots to make 120ml at around 3mg, or vape it at 0mg.
• High VG: Thick vapour and a smooth throat hit at sub-ohm power.
• Authentic jam flavours: Fruit jams, toast, scones and doughnuts.
• 10 flavours: Strawberry, raspberry, blueberry and apricot jams and bakes.
• Made in the UK: Childproof cap and tamper-evident seal.

Technical specifications

• Product type: Shortfill e-liquid
• Brand: Just Jam
• Volume: 100ml in a 120ml bottle
• Nicotine: 0mg (space for 2 × 10ml nic shots)
• VG/PG: High VG (70% to 80% VG depending on flavour, see the bottle label)
• Vaping style: Direct-to-lung (DTL) and sub-ohm
• Made in: UK
• Bottle: Childproof cap, tamper-evident seal

Main product details

• What is a shortfill? A bottle that is not filled to the top. UK rules limit nicotine e-liquid to 10ml bottles, so shortfills come nicotine-free with space to add nicotine yourself.
• How strong will it be? Adding two 18mg nic shots to 100ml gives roughly 3mg across 120ml.
• Which kit suits it? Sub-ohm tanks and DTL kits, normally with coils rated below 1.0Ω and running at about 40W to 80W.
• Not for small MTL pods: High-VG liquid is too thick for most low-power pod kits. For those, try Drifter Bar Juice 100, which is 50/50.

Flavour Table

Comparison Table

Which shortfill suits your kit best.

How to use

1. Open the bottle by pushing down on the childproof cap and turning.
2. If you want nicotine, remove the nozzle and add up to two 10ml nic shots.
3. Replace the nozzle and cap, then shake well for a minute to mix.
4. Fill your tank, leaving a little space at the top. Let a new coil soak for about five minutes.
5. Vape as normal and refill before the tank runs dry.
6. Store upright, away from heat and sunlight, and out of reach of children and pets.

Box contents

• 1 × Just Jam Original 100ml shortfill (0mg) in a 120ml bottle, in your chosen flavour
• Nic shots are not included

Troubleshooting Table

Why buy from The No1 Plug?

• Genuine products: Everything we sell comes from recognised brands and trusted suppliers.
• Fast UK delivery: Weekday orders placed in time are usually dispatched the same day, and delivery is free on orders over £40. See our shipping policy.
• Price match: Found the same genuine product cheaper at a proper UK vape shop? We will do our best to match it.
• Rewards: Earn points on every order through our Reward Club.
• Real support: Our team knows vaping and is happy to help.

Pick your flavour and add a bottle to your basket. Need a kit? Browse our vape kits.

Supplied nicotine-free. If you add nicotine shots, the finished e-liquid will contain nicotine, which is a highly addictive substance. For sale to adults aged 18 and over only.

Frequently asked questions

Does Just Jam Original contain nicotine?

No. It comes at 0mg, with space in the bottle to add up to two 10ml nic shots.

What strength will I get with two nic shots?

Two 18mg shots in 100ml make about 3mg across 120ml.

What VG/PG ratio is it?

It is a high-VG blend for sub-ohm vaping. The exact ratio is printed on the bottle for each flavour.

Can I use it in a pod kit?

Not in most small MTL pod kits, as high-VG liquid is too thick for them. It suits sub-ohm and DTL kits.

Is Just Jam Original the strawberry one?

Yes. The Original flavour is a classic strawberry jam. The other nine flavours are listed in the Flavour Table above.

How quickly will my order arrive?

Weekday orders placed before the cut-off are usually dispatched the same day, and most UK orders arrive the next day. Delivery is free on orders over £40.

Nicotine-Free E-liquid: Premium Vegetable Glycerin, Propylene Glycol, and Natural Flavourings.

E-liquid With Nicotine:
Premium Vegetable Glycerin, Propylene Glycol, Natural Flavourings, and Nicotine

Order Processing Times:

• Orders placed before 11am (Monday to Friday) are usually dispatched the same day, unless the item is drop shipped, in which case dispatch will be the next working day.
• Orders placed after 11am will be processed the next working day, or the second working day if it is drop shipped.
• Orders placed on Fridays after 11am will not be dispatched until the next working day (typically Monday, unless it's a Bank Holiday).
• No orders are dispatched on weekends, but you may still receive a dispatch notification once the postage label has been created.

Delivery Options:

STANDARD FREE DELIVERY – 2–3 Working Days
• Free on all orders over £40.

STANDARD DELIVERY – 2–3 Working Days
• £2.99 for orders under £40.

NEXT DAY DELIVERY – £4.99
• Order before 11am for next working day delivery.
• Subject to stock availability – if stock is not on-site, your order will ship the following working day.

Important Notes:

• • Delivery timeframes are estimated, not guaranteed. Your parcel may arrive earlier or later than expected.
• We use DPD Local. You will receive tracking updates once your parcel is scanned into their system.
• The delivery options above are for UK mainland only, a £9.99 shipping fee applies to addresses in Northern Ireland and the Scottish Highlands